How To Grow Estate Business Through Digital Marketing
“How can I grow my real estate business using digital marketing strategies?”
Often, we find realtors making such a weird face while “Googling” this question. Plenty of results make them confusing – which one to agree and which one to exclude. However, if you are reading the article now, you are at the right destination.
In this article, we will talk about exactly what you need. We will discuss how digital marketing plays a vital role in growing the business for realtors.
It will take hardly 5 minutes. Just give it a read and find the best way to improve your marketing technique.
Real estate digital marketing is taking a new pace in the market today. Go through the article and find the answer below.
5 Ways to grow your real estate business through digital marketing
Work on SEO:
We guess you already have a mobile-responsive, user-friendly website to start your real estate digital marketing. Your first step for digital marketing would be to boost your SEO.
Find whether your website is SEO-friendly or not. Some basic factors that affect SEO are website speed, website content, internal links, meta tags and descriptions, heading tags, and much more.
Other than these, you have to keep an eye on your social media activities, blogs, and keywords used. In SEO, keywords play a substantial role. This determines whether your site will appear on the first page of the search engine. If it’s a high performing keyword, the tendency is huge.
Create a website and design it with proper content rich with keywords to gain higher ranks on SERPs. This will keep your real estate site visible on the top of the search results.
SEO gives long-term results but requires patience to witness them. But if you want to attain high results in no time, PPC advertising is the best option. It is an excellent strategy for the realtors to generate quality leads and generate conversions through ads.
You can run ads on Google AdWords, Facebook, Bing, and even on social media to generate traffic. The ad copies should be properly designed so that the potential customers find it convincing and get engage with your brand.
There are several tips and tricks to create ad copies. Make sure you follow them. Above all, you can even remarket your services targeting the visitors who have once visited your site but have simply stepped out without making any property deal. You can connect with them and remind them about the services they have left.
Do you already have an established business? Well, then you must have a list of contacts with their proper contact details. Use them to share your message and keep them engage.
Email marketing is a wonderful technique to update your customers about your new launches or exciting property deals. You can even use this to greet them or share transactional messages when they buy or sell a property from you.
Email marketing techniques are the easiest way to connect with your existing and new customers directly and share information about your real estate business. Don’t forget to add a CTA to convert the visitors into relevant customers. According to the latest statistics, 27% of people open an email for real estate business with a click-through-rate of 3%.
Don’t forget to post a blog:
Is your blog section empty? Realtors do not need to create blogs! Wait, what? Sorry to say, but if you feel this seriously then man you are gone.
No matter whether you are a realtor or a designer, no matter what profession you belong to, what business you carry, what industry you showcase, blogging is an inevitable part of digital marketing.
Blogging about real estate helps readers to learn about new properties, benefits of selling and buying, mortgage, how to make a deal, terms and conditions, how to prepare for a deal, things to consider, and many more. An educational blog can educate a reader and keep them updated about the brand.
Apart from this, blogging even builds strong brand credibility, improves search engine rankings, and even drive in more traffic and connect with more audience, if shared on social media marketing.
So, don’t forget to post a blog or write for third-parties as a guest blogger.
Social media marketing is the key:
The great way to build your real estate business is by using social media as the key. Through social media, you can connect with a wide audience, cultivate leads, and build engagement in no time.
The visual elements like videos, images, and even the content with proper hashtags seek the attention of the audience. A survey has proved that exciting videos and images are more effective than lengthy content. Whoa, that doesn’t mean you should avoid sharing content.
Include an image or a video with a link while you share content. You can even share the link of your virtual tour of different properties and empower more prospects at your door. Live chat sessions and stories are now in huge demand. Don’t forget to use these features and connect with your clients in real-time.
The Bottom Line
Guys, you will be surprised to learn that 84% of realtors are now using social media and other digital platforms to grow their businesses online. In order to stay ahead of the competition, they are using PPC marketing strategies, email campaigns, and other options.
What is your next step?
Hire the company promising digital marketing services and take your business to the next level.