Tips on Creating Cool Yet Professional Business Cards
Business cards are a tiny canvas having the power to create a huge impact. This is a great marketing tool that almost every entrepreneur as well as a small business owner or freelance artist uses. The Professional Business cards act as the key gateway to making an enduring first impression and long-term connection. Any new individual you meet, irrespective of the venue or event, gives you the chance to network through exchanging business cards. But don’t rush in printing these powerful marketing tools. If you don’t want your cards littering the streets, make sure you design them as effectively as possible.
Tips to create powerful and professional business cards
The cards are not all about distributing your contact info. They should explain your business, focus on its mission while representing you professionally and impressively. If you can do that, your investment in business cards will yield customers. Here are some useful tips on designing luxury business cards.
- Illustrate your business – This piece of rectangular paper has to imitate your business from the very first sight. If your social profiles or web portal have any specific color theme, font type, or design specification, the card should reflect them. You must be consistent through different media – social networking sites, website, print, and last but not the least, business cards.
- There must be a specific purpose – Why should you invest in the cost and design of the cards? Do you want to sell any product or service? Are you looking for employment? Do you want to use your cards to network with people? Are you seeking more traffic to your site or social media pages? Well, you should have a particular yet proper purpose in mind while designing the card. Accordingly, choose the design illustrating your good/service/purpose.
- Contact information is a must – The card has to capture the contact information in an utmost professional way. During business card printing, add things such as your name, designation like artist, writer, graphic designer, phone number, and email id. Try to include the company name (in case of small business owners), if feasible. Don’t forget to add links to your social medial profiles or website URL (if you have any) to drive traffic. The contact information is nothing but a brief yet compact synopsis of your identity and work profile.
- Consider the paper quality – If you deal with a reputable printing house, you’re likely to get the option of choosing the paper from multiple paper quality and stocks like – standard, luxury, and so on. Some even print plastic business cards – both opaque and clear plastic. The quality of the material should reflect your investment. Be very careful about choosing the paper. The ordinary or the standard might not be suitable for your standard. For an enhanced appeal, opt for the luxury business cards option, if possible.
Don’t forget to carry your card wherever you go. Don’t let them sit idly at the home collecting dust. Use them and endorse your brand.